Veja are considered by many to be the Green sneakers.
Veja works directly with Brazilian small producers, who are organized into cooperatives, of organic cotton and natural latex from the Amazon.
The Veja project created a supply chain that respects both humans and the environment.

Brazil is the future

4:35 - April 30 th 2009 /// Posted By /// Tags : nightlife, sao paulo

Renata Chebel - Photographer
Marcelo Elidio - Photographer & movie student
Roderico Souza - Graphic designer

At once a street style blog, vintage shop, and organizer of monthly parties, Freakstyle informs on the style of a city in constant turmoil.

Students in the morning, photographers and stylists in the afternoon, clubbers at night, the members of Freakstyle are …

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You said “pixaçaõ”?

3:15 - April 01 st 2009 /// Posted By /// Tags : brazil, street art

When the outcasts of Saõ Paulo express their wild creativity on the city’s walls…
The web magazine Cool Hunting brought up this video where the Brazilian filmmaker & journalist Jõao Wainer initiate us to the “pixaçaõ”.




Urban archeology

11:51 - March 25 th 2009 /// Posted By

Veja SP,MA Black Electric
From billboards to naked frames
Parisian store French Trotters

To what a city without ads would look like?

It would look like São Paulo. Two years ago, advertising boards were banned from the Brazilian metropolis where naked frames now deck out the streets.

For the Veja SP,MA launch, a representation of this metamorphosis has been …

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The Age of Stupid – wake up call, now in cinemas

5:15 - March 23 rd 2009 /// Posted By /// Tags : ecologie, global warming, movie

Hurricanes, food shortage, massive deforestation, sea level rise, carbon emissions… How future generations will look back at our time?
The Age of Stupid is a cautionary tale set up in 2055 in a devasted world, where an elderly man, Pete Postlethwaite, looks at …

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OKI-NI : the reference

3:18 - March 16 th 2009 /// Posted By /// Tags : sneakers, store

Online store OKI-NI offers unobtainable labels, such as Common Projects and Diet Butcher Slim Skin, alongside famous brands like Maison Martin Margiela and Raf Simons. As you might expect, the store has fans from right across the fashion globe, and it’s the perfect place …

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SP,MA: Ode to São Paulo

3:23 - March 04 th 2009 /// Posted By /// Tags : collection, sneakers

Forest Veja SP,MA
São Paulo, 1:07 AM
São Paulo, 3:10 PM

São Paulo : crowds, urban chaos, cabs, energy, freedom. New York in the 50’s.

The new Veja SP,MA sneaker is an ode to this city, which will probably be one of the hypercenters of the post-crisis world.
The Veja SPMA collection is inspired …

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Novo Mundo(s) exhibition at Favela Chic, London

5:03 - February 18 th 2009 /// Posted By /// Tags :

After Paris and Marseille, the photography exhibition
Novo Mundo(s) is to land in London in March 2009.
The photographs of Florent Demarchez, who has followed us in Brazil, reveal new initiatives, from the Northeast of the country to the Amazonian …

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All I need

12:36 - February 03 rd 2009 /// Posted By /// Tags : clip, music

“All I need” Radiohead song.
Does our world mean something ?




All different. All the same.

11:39 - January 27 th 2009 /// Posted By /// Tags : fashion, photos

Credits: Ari Versluis - Geeks, London 2008
Credits: Ari Versluis - Grannies, Rotterdam 1998
Credits: Ari Versluis - French Touch, Bordeaux 2008

Dutch photographer Ari Versluis and designer Ellie Uyttenbroek joined forces to track down and dissect emerging social and fashion trends.

The result, available in full at www.exactitudes.com, is a meticulous collection of photographs, using everyday people across the globe to …

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