Black and White Forest at No-one, London


To launch the arrival of Veja in store, No-One shop, located in the Shoreditch district of London, welcomes an installation questioning man’s impact on the Amazonian rainforest (...)

Based upon the quote from Chateaubriand ‘Forest precedes Man, Desert follows,’ the display visually symbolises the ever growing process of forest clearing in the Amazon.
 
Veja works in the Amazon with rubber tappers and uses wild rubber to increase the value of the forest, taking part in the fight against deforestation.
 
The Veja Grid style trainers and the Veja Projet Numero Deux accessories range are now available at No One store
 
No One Store
1 Kingsland Road
London E2
www.no-one.co.uk