Brasil

Amazonian Rainforest Issues discussed at The Hub, London

  • Tags: rubber


Last Thursday night, journalist for the Observer Lucy Siegle and novelist Ed Siegle met with Bia Saldanha at The Hub King's Cross in London. They have discussed the current threats in the Amazon and assessed economically sustainable solutions such as rubber tapping . [...]

Brazil is the future

All at once a street style blog, vintage shop, and organizer of monthly parties, Freakstyle documents the style of a city in constant turmoil.

Students in the morning, photographers and stylists in the afternoon, clubbers at night, the members of Freakstyle are emblematic of the new fashion generation of São Paulo. 

You said “pixaçaõ”?

Urban archeology

  • Tags: Sao Paulo

What does a city without ads would look like? 
The answer? São Paulo.

Two years ago, advertising boards were banned from the Brazilian metropolis where naked frames now deck out the streets. For the Veja SP,MA launch, a representation of this metamorphosis has been displayed in the window of the Parisian store French Trotters.

SP,MA: Ode to São Paulo

  • Tags: Sao Paulo

São Paulo : crowds, urban chaos, cabs, energy, freedom. New York in the 50’s.

Veja Project Part 2: What about organic cotton?

A semi arid area in Brazil: organic cotton farmers and reels of cotton threads...

Veja Project Part 1: An ounce of Amazonia


From Amazonia to your sole: The Veja sole making process....

Behind Veja trainers

From the Amazon to the Ethical Fashion Show


 

Beatriz Saldanha, collaborator and friend of Veja, leaves the Amazon for Paris in a few days for the Ethical Fashion Show (9th – 12th October).

Beatriz, along with the local populations of the Amazon, has been fighting against deforestation for more than 20 years. In a conference during the Ethical Fashion Show, she will discuss her 'use of wild rubber' campaign and initiatives for safeguarding the Amazon.


The Amazon: natural rubber and forest preservation


The Amazonian rainforest could disappear by 2020. In order to preserve the world largest forest, the Seringueiros, people who live in the jungle, collect rubber from hevea trees and fight against land clearing...