• 00:00 . 6 Oct 2008 /// Posted by admin ///
• Tags: Wild Rubber, Seringueiros, Amazon

 

Beatriz Saldanha, collaborator and friend of Veja, leaves the Amazon for Paris in a few days for the Ethical Fashion Show (9th – 12th October).

Beatriz, along with the local populations of the Amazon, has been fighting against deforestation for more than 20 years. In a conference during the Ethical Fashion Show, she will discuss her 'use of wild rubber' campaign and initiatives for safeguarding the Amazon.

• 10:06 . 31 Dec 2007 /// Posted by admin ///
• Tags: Wild Rubber, Seringueiros, Amazon

The Amazonian rainforest could disappear by 2020. In order to preserve the world largest forest, the Seringueiros, people who live in the jungle, collect rubber from hevea trees and fight against land clearing...

• 09:23 . 31 May 2007 /// Posted by admin ///
• Tags: Leather, Acacia

Acacia-tanned leather...

• 08:46 . 26 Apr 2007 /// Posted by admin ///
• Tags: Taua, Organic Cotton

Tauá is the small village where the organic cotton of the Veja sneakers is cultivated. Tauá is located in the Northeast of Brazil, a dry area. 89 families associated in cooperatives live there on organic cotton.

• 05:06 . 8 Feb 2007 /// Posted by admin ///
• Tags: Organic Cotton, Pedro Jorge Lima PhD.

To start 2007 on a good basis, Veja organized a 2-day seminar during which organic cotton producers from the two different regions of Brazil where we work met Pedro Jorge Lima Pd D., the first Brazilian agronomist to introduce organic cotton in the Northeast Brazil back in the 90’s....

• 11:44 . 2 Nov 2006 /// Posted by admin ///
• Tags: Neem Tree, Organic Cotton

The Veja organic cotton growers have adopted natural practices to replace agrochemicals.
The Neem is an Asian tree they have planted in the cotton fields. Producers use Neem leaf extracts as a natural repellent to crop eating insects

• 04:12 . 2 Nov 2006 /// Posted by admin ///
• Tags: Organic Cotton, Nordeste, Agro-Ecology, ESPLAR

Veja works with a cooperative of small producers of organic cotton in the “Nordeste”, a dry and poor area in Brazil.

Almost 100 families have adopted the agroecological system proposed by ESPLAR, a local NGO. To reach sustainability and self-sufficiency the producers don’t only grow cotton but also maize, beans, sesame, and vegetables for their own consumption.