Veja are considered by many to be the Green sneakers.
Veja works directly with Brazilian small producers, who are organized into cooperatives, of organic cotton and natural latex from the Amazon.
The Veja project created a supply chain that respects both humans and the environment.
Filed under: Brazil
Brazil is the future
4:35 - April 30 th 2009 /// Posted By /// Tags : nightlife, sao paulo
At once a street style blog, vintage shop, and organizer of monthly parties, Freakstyle informs on the style of a city in constant turmoil.
Students in the morning, photographers and stylists in the afternoon, clubbers at night, the members of Freakstyle are …
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You said “pixaçaõ”?
3:15 - April 01 st 2009 /// Posted By /// Tags : brazil, street art
When the outcasts of Saõ Paulo express their wild creativity on the city’s walls…
The web magazine Cool Hunting brought up this video where the Brazilian filmmaker & journalist Jõao Wainer initiate us to the “pixaçaõ”.
SP,MA: Ode to São Paulo
3:23 - March 04 th 2009 /// Posted By /// Tags : collection, sneakers
São Paulo : crowds, urban chaos, cabs, energy, freedom. New York in the 50’s.
The new Veja SP,MA sneaker is an ode to this city, which will probably be one of the hypercenters of the post-crisis world.
The Veja SPMA collection is inspired …
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From the Amazon to the Ethical Fashion Show
11:21 - October 06 th 2008 /// Posted By
Beatriz Saldanha, collaborator and friend of Veja, leaves the Amazon to come to Paris for a few days, during the Ethical Fashion Show (9th – 12th October).
Beatriz has been fighting against deforestation along with local populations, for more than 20 years. In a …
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From Rio’s Favelas to the Tate Modern Gallery
11:32 - August 22 nd 2008 /// Posted By /// Tags : exhibition, photos
Modern ghettos are symbols of how urbanism can overwhelm human beings and dehumanize them. The French artist “JR” helps the inhabitants of these ghettos take their artistic revenge.
He uses a 28 millimeter camera, takes pictures of people living in these areas …
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Make the difference
10:33 - August 07 th 2008 /// Posted By /// Tags : agro-ecology, brazil, fair trade, organic cotton, producers
In an article called “Agroecological cotton and fair trade make the difference”, Pedro Jorge, the agricultural engineer Veja works with in Brazil, takes stock of the evolution of organic cotton farming and fair trade in the Céara region, NorthEast of Brazil.
He notably reconsiders fair …
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The Amazon: natural rubber and forest preservation
10:06 - December 31 st 2007 /// Posted By /// Tags : amazonia, brazil, ecology, fair trade, latex, producers, seringueiro, video
The Amazonian rainforest could disappear by 2020. In order to preserve the world largest forest, the Seringueiros, people who live in the jungle, collect rubber from hevea trees and fight against land clearing.
The Grama Veja collection contains a bigger amount of natural rubber. Thus, …
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Novo Mundo(s) exhibition in Marseille
5:37 - November 19 th 2007 /// Posted By /// Tags : amazonia, brazil, novo mundo(s), organic cotton, photos, producers, seringueiro
After Paris, The Novo Mundo(s) photography exhibition settles down in Marseille, from November 17th to December 3rd.
The photographer Florent Demarchez followed us to Brazil.
He has been to the Amazon and Ceará (North Brazil) to meet the “Seringueiros” (Rubber Trappers) …
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Ad ban in São Paulo
8:27 - September 19 th 2007 /// Posted By
A few months ago, the fourth largest metropolis São Paulo put into effect a radical ban on outdoor advertising called “Lei Cidade Limpa” or “Clean City Law”. The Clean City Law aims at combating pollutions of water, air, sound and the visual.
…
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