Veja are considered by many to be the Green sneakers.
Veja works directly with Brazilian small producers, who are organized into cooperatives, of organic cotton and natural latex from the Amazon.
The Veja project created a supply chain that respects both humans and the environment.
Filed under: Raw Materials
Veja Project Part 2: What about organic cotton?
2:44 - November 26 th 2008 /// Posted By /// Tags : brazil, ecology, environment, organic cotton, producers, trainers, videos
In a Brazilian semi arid area: organic cotton farmers and reels of cotton threads...
The Organic cotton is produced in the North of Brazil, one of the poorest areas of Brazil. Food crops and cotton sets are grown without manure nor pesticides, …
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Veja Project Part 1: An ounce of Amazonia
4:16 - November 24 th 2008 /// Posted By /// Tags : brazil, ecology, environment, producers, seringueiros, trainers, videos
From Amazonia to your sole : Veja sole making process.
Veja works with a cooperative of Seringueiros in the heart of the Amazon. It is the only place in the world where the hevea trees (the ones that give rubber) grow in …
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Looking beyond Veja trainers
2:22 - November 23 rd 2008 /// Posted By /// Tags : fabrication, grama, trainers
Veja Grama and Volley making of.
In the South East of Brazil, Veja works with a factory that respects workers’ rights. 90% of the workers are trade union members, and overtime work is taken into account and paid.
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From the Amazon to the Ethical Fashion Show
11:21 - October 06 th 2008 /// Posted By
Beatriz Saldanha, collaborator and friend of Veja, leaves the Amazon to come to Paris for a few days, during the Ethical Fashion Show (9th – 12th October).
Beatriz has been fighting against deforestation along with local populations, for more than 20 years. In a …
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Make the difference
10:33 - August 07 th 2008 /// Posted By /// Tags : agro-ecology, brazil, fair trade, organic cotton, producers
In an article called “Agroecological cotton and fair trade make the difference”, Pedro Jorge, the agricultural engineer Veja works with in Brazil, takes stock of the evolution of organic cotton farming and fair trade in the Céara region, NorthEast of Brazil.
He notably reconsiders fair …
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Veja for kids : Ecological Leather Collection
6:26 - July 29 th 2008 /// Posted By /// Tags : collection, ecological leather, sneakers
Last March, Veja launched a collection of ecological trainers for kids, made from organic cotton canvas and wild rubber from the Amazon.
The Fall Winter 08 Veja Small collection is pop coloured and made from ecological leather and suede, tanned with acacia extracts.
The collection is …
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Veja sneakers for kids?
9:31 - February 28 th 2008 /// Posted By /// Tags : collection, sneakers
Kids now have their own Veja sneakers. Veja launches Veja Small, for 2 to 10 year old kids. The Veja Small are inspired by the Veja Tauá collection for adults, made from organic cotton and natural rubber from the Amazon.
The collection is available from …
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The Amazon: natural rubber and forest preservation
10:06 - December 31 st 2007 /// Posted By /// Tags : amazonia, brazil, ecology, fair trade, latex, producers, seringueiro, video
The Amazonian rainforest could disappear by 2020. In order to preserve the world largest forest, the Seringueiros, people who live in the jungle, collect rubber from hevea trees and fight against land clearing.
The Grama Veja collection contains a bigger amount of natural rubber. Thus, …
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Veja Grama Collection
3:26 - November 02 nd 2007 /// Posted By /// Tags : amazonia, brazil, collection, ecological leather, latex, seringueiro, sneakers
Made of organic cotton, ecological leather and rubber from the Amazon, the Veja Grama collection has arrived since the beginning of November in a few stores. Particularity of this line: the amount of natural rubber contained in the sole is engraved under each sneaker. …
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