Veja are considered by many to be the Green sneakers.
Veja works directly with Brazilian small producers, who are organized into cooperatives, of organic cotton and natural latex from the Amazon.
The Veja project created a supply chain that respects both humans and the environment.

Filed under: Video

Another Chance

6:39 - January 18 th 2010 /// Posted By /// Tags : asf, ateliers sans frontieres, veja featuring asf


Insertion through work, education and reinvention.
The association ASF (Atelier sans frontiers) supports people suffering from social exclusion and helps them to gain social, professional and citizenship reintegration.

Since its inception, Veja has worked in collaboration with ASF. Receiving …

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Sell your car, get a bike

4:55 - December 04 th 2009 /// Posted By /// Tags : cyclope, pignon fixe, vernissage


Launch of the Veja | Cyclope shoe at the Cyclope shop in Paris - 11.19.2009.
Arrives in UK stores February 2010.




Walkabout in Paris

2:30 - September 08 th 2009 /// Posted By /// Tags : artistes, paris, sao paulo, spma, walkabout

Four of the nine artists will remain in Paris during the exhibition time.
Alessandra Cestac, Alexandre Orion, Gal Oppido and Zezão will be out there looking for inspiration...

Video: Alexandre Orion / Gal Oppido




There is no God - part I

2:40 - August 03 rd 2009 /// Posted By /// Tags : cult, flowers, pigs

The Isle of Flowers, the cult movie of Jorge Furtado, 1989.




The war is on: New York Street Advertising Takeover

5:40 - May 19 th 2009 /// Posted By /// Tags : nyc, publicité, temps de cerveau

New York, Manhattan.

On the side of buildings, under footbridges, plastered over storefronts, unlicensed advertising hoardings flood the city. Turning public spaces into advertisements is illegal. However, local authorities allow these invaders the freedom to infiltrate whole cities. Free space is …

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You said “pixaçaõ”?

3:15 - April 01 st 2009 /// Posted By /// Tags : brazil, street art

When the outcasts of Saõ Paulo express their wild creativity on the city’s walls…
The web magazine Cool Hunting brought up this video where the Brazilian filmmaker & journalist Jõao Wainer initiate us to the “pixaçaõ”.




All I need

12:36 - February 03 rd 2009 /// Posted By /// Tags : clip, music

“All I need” Radiohead song.
Does our world mean something ?




Veja Project Part 2: What about organic cotton?

2:44 - November 26 th 2008 /// Posted By /// Tags : brazil, ecology, environment, organic cotton, producers, trainers, videos

In a Brazilian semi arid area: organic cotton farmers and reels of cotton threads...

The Organic cotton is produced in the North of Brazil, one of the poorest areas of Brazil. Food crops and cotton sets are grown without manure nor pesticides, …

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Veja Project Part 1: An ounce of Amazonia

4:16 - November 24 th 2008 /// Posted By /// Tags : brazil, ecology, environment, producers, seringueiros, trainers, videos

From Amazonia to your sole : Veja sole making process.

Veja works with a cooperative of Seringueiros in the heart of the Amazon. It is the only place in the world where the hevea trees (the ones that give rubber) grow in …

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