Veja are considered by many to be the Green sneakers.
Veja works directly with Brazilian small producers, who are organized into cooperatives, of organic cotton and natural latex from the Amazon.
The Veja project created a supply chain that respects both humans and the environment.

Amazonia and the Seringueiros

2:02 - July 24 th 2006 /// Posted By /// Tags : amazonia, latex, seringueiro

Incision in a rubber tree to collect the latex.
photo credit: Florent Demarchez / novo-mundos.net
A Seringueiro in the Amazon Forest
photo credit: Florent Demarchez / novo-mundos.net

One year ago, a photographer followed us on our run towards Amazonia to meet the seringueiros, people of the forest who extract the latex from the hevea trees.

The natural latex milk flows in small containers and is turned into “borracha”, natural …

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A Proud Cow Boy

2:37 - July 26 th 2006 /// Posted By /// Tags : amazonia

photo credit : Florent Demarchez / novo-mundos.net

We met this guy at the border of the Amazonian forest. Proud to show us his small ranch, to talk a bit with the “estrangeiros"…


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Novo Mundo(s) - Photography Exhibition

4:44 - January 12 th 2007 /// Posted By /// Tags : amazonia, novo mundos, organic cotton, photos, producers

Novo Mundo(s) - Photography Exhibition

The photographer Florent Demarchez followed us to Brazil.
He has been to the Amazon and Ceará (North Brazil) to meet the “Seringueiros” (Rubber Trappers) and organic cotton producers we work with.

Novo Mundo(s) focuses on Brazilian producers who struggle …

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Veja + Christine Phung

5:35 - May 31 st 2007 /// Posted By /// Tags : amazonia, christine phung, collection, ecological leather, latex

Veja + Christine Phung Collection
Christine Phung 2007

A year ago, Veja invited the young French fashion designer Christine Phung to collaborate on the new Veja Tauá collection in ecological leather and natural wild latex.

The electric colours and optical sets of stripes on the laces …

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Veja Grama Collection

3:26 - November 02 nd 2007 /// Posted By /// Tags : amazonia, brazil, collection, ecological leather, latex, seringueiro, sneakers

Veja Grama - Grey Green
91,3g of Amazonian rubber is the amount of rubber contained
in a size 9 Veja Grama sneaker.

Made of organic cotton, ecological leather and rubber from the Amazon, the Veja Grama collection has arrived since the beginning of November in a few stores. Particularity of this line: the amount of natural rubber contained in the sole is engraved under each sneaker. …

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Novo Mundo(s) exhibition in Marseille

5:37 - November 19 th 2007 /// Posted By /// Tags : amazonia, brazil, novo mundo(s), organic cotton, photos, producers, seringueiro

Novo Mundo(s) Exhibition - in Marseille from November 17th to December 3rd

After Paris, The Novo Mundo(s) photography exhibition settles down in Marseille, from November 17th to December 3rd.

The photographer Florent Demarchez followed us to Brazil.
He has been to the Amazon and Ceará (North Brazil) to meet the “Seringueiros” (Rubber Trappers) …

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Protecting the Amazonian forest

11:05 - November 27 th 2007 /// Posted By /// Tags : amazonia, brazil, collection, fair trade, latex, producers, seringueiro, sneakers


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