Veja are considered by many to be the Green sneakers.
Veja works directly with Brazilian small producers, who are organized into cooperatives, of organic cotton and natural latex from the Amazon.
The Veja project created a supply chain that respects both humans and the environment.

Save The Neem Tree

11:44 - November 02 nd 2006 /// Posted By /// Tags : brazil, neem tree, organic cotton, producers

Neem tree to be saved
photo credit: Florent Demarchez / novo-mundos.net

Cotton growers have adopted natural practices to replace agrochemicals.

The Neem is an Asian tree they have planted in the cotton fields. Producers use Neem leaf extracts as a natural repellent.




Organic Cotton Growers, Brazil

photo credit: Florent Demarchez / novo-mundos.net

We work with a cooperative of small producers of organic cotton in the “Nordeste”, a dry and poor area in Brazil.

Almost 100 families have adopted the agroecological system proposed by ESPLAR, a local NGO.



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Oportunidade & Dignidade

3:21 - November 03 rd 2006 /// Posted By /// Tags : brazil, villaget

Veja BêBê at Calesta

Two years ago, Veja met Villaget, a Brazilian NGO working to promote social justice. The association helps young people of a poor neighbourhood in Porto Alegre, South Brazil, to get work opportunities.

Instead of spending idle time on …

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Organic Hopes for 2007

5:06 - February 08 th 2007 /// Posted By /// Tags : agro-ecology, brazil, northeast, organic cotton, pesticides, producers

Pedro Jorge, mediator between the Northeastern and the Southern producers of organic cotton

To start 2007 on a good basis, Veja organized a 2-day seminar during which organic cotton producers from the two different regions of Brazil we are working with, met.

Ph D. Pedro Jorge Lima, the first Brazilian agronomist to introduce organic …

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Veja Tauá

9:46 - April 26 th 2007 /// Posted By /// Tags : brazil, organic cotton, producers, sneakers

Veja Tauá Collection
Tauá latitude 6°00’ / longitude 40°18’

Tauá is the small village where the organic cotton of the Veja sneakers is cultivated.

Tauá is located in the Northeast of Brazil, a dry area. 89 families associated in cooperatives live there on organic cotton. Cotton and food crops are …

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Veja Grama Collection

3:26 - November 02 nd 2007 /// Posted By /// Tags : amazonia, brazil, collection, ecological leather, latex, seringueiro, sneakers

Veja Grama - Grey Green
91,3g of Amazonian rubber is the amount of rubber contained
in a size 9 Veja Grama sneaker.

Made of organic cotton, ecological leather and rubber from the Amazon, the Veja Grama collection has arrived since the beginning of November in a few stores. Particularity of this line: the amount of natural rubber contained in the sole is engraved under each sneaker. …

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Novo Mundo(s) exhibition in Marseille

5:37 - November 19 th 2007 /// Posted By /// Tags : amazonia, brazil, novo mundo(s), organic cotton, photos, producers, seringueiro

Novo Mundo(s) Exhibition - in Marseille from November 17th to December 3rd

After Paris, The Novo Mundo(s) photography exhibition settles down in Marseille, from November 17th to December 3rd.

The photographer Florent Demarchez followed us to Brazil.
He has been to the Amazon and Ceará (North Brazil) to meet the “Seringueiros” (Rubber Trappers) …

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