The Amazon: natural rubber and forest preservation


The Amazonian rainforest could disappear by 2020. In order to preserve the world largest forest, the Seringueiros, people who live in the jungle, collect rubber from hevea trees and fight against land clearing...
The Grama Veja collection contains a bigger amount of natural rubber. Thus, Veja buys more rubber from the Seringueiros and increases its impact in the Amazon. Giving this economic value to the forest helps to preserve it.