Brazil is the future

All at once a street style blog, vintage shop, and organizer of monthly parties, Freakstyle documents the style of a city in constant turmoil.

Students in the morning, photographers and stylists in the afternoon, clubbers at night, the members of Freakstyle are emblematic of the new fashion generation of São Paulo. 

You said “pixaçaõ”?

Urban archeology

  • Tags: Sao Paulo

What does a city without ads would look like? 
The answer? São Paulo.

Two years ago, advertising boards were banned from the Brazilian metropolis where naked frames now deck out the streets. For the Veja SP,MA launch, a representation of this metamorphosis has been displayed in the window of the Parisian store French Trotters.

The Age of Stupid – wake up call, now in cinemas

Hurricanes, food shortages, massive deforestation, sea level rising, carbon emissions… How will future generations look back at these times?

OKI-NI : the reference

  • Tags: SPMA, Oki-Ni

Online store OKI-NI offers unobtainable labels such as Common Projects and Diet Butcher Slim Skin, alongside famous brands like Maison Martin Margiela and Raf Simons. As you might expect, the store has fans from right across the fashion globe, and it’s the perfect place to find exclusive products, collaborations and limited editions....

SP,MA: Ode to São Paulo

  • Tags: Sao Paulo

São Paulo : crowds, urban chaos, cabs, energy, freedom. New York in the 50’s.

Novo Mundo(s) exhibition at Favela Chic, London

Having finished in Paris and Marseille, the photography exhibition Novo Mundo(s) is to land in London in March 2009....

The photographs of Florent Demarchez, who has followed us throughout Brazil, reveal new initiatives from the Northeast of the country to the Amazonian rainforest, that fight for a different world.

The exhibition will be hosted by Favela Chic London, from March 6th to March 30th.
Exhibition Launch on Thursday March 5th. 

Favela Chic 91-93 Great Eastern Street London, EC2A 3HZ

All I need

  • Tags: Radiohead

“All I need” Radiohead song. Does our world mean something ?

All different. All the same.

Dutch photographer Ari Versluis and designer Ellie Uyttenbroek have joined forces to track down and dissect emerging social and fashion trends....

The Grid - New Collection

  • Tags: The Grid

Spring/Summer The Grid collection is now online. Discover it at